Word: colliere
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Dates: during 1930-1939
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Died. Barren Gift Collier, 65, philosopher ("Barren Collier says"), hotelman, realtor, world's No. 1 streetcar-card adman, whose company's posters are said to be seen by 1,200,000,000 people per month; of a heart attack; in Manhattan. In 1933, Barren Collier, always a big-time speculator, announced he was broke, declared a moratorium, became the first U. S. tycoon to take advantage of the amendment to the bankruptcy law which President Hoover signed day before he left office...
...managed adroitly in a rich, forensic brogue (with occasionally dropped aitches) that has been on the air longer than that of any news commentator except CBS's H. V. Kaltenborn. His first radio stint took place in 1924, over WJZ, when he was 30 and associate editor of Collier's. In 1925 Collier's installed him on the Collier's Hour that continued until 1931. After Collier's Hour went off the air NBC hired Kennedy as a staff commentator. His biggest season was 1934-35 when, hired out to Packard, Continental Oil, Lucky Strike...
...potential U. S. reading public of 107,300,000 persons over nine years old, excluding the blind, deaf-mutes and inmates of institutions, LIFE's experts made 8,030 interviews to appraise the number of people who see, open and read some part of an average issue of Collier's, Liberty, LIFE, Satevepost, found that 14.8% were Collier's audience, 13% Liberty's 16.1% LIFE's and 12% Satevepost's. These net percentages were established after 5,700 more interviews eliminated exaggerators and nitwits through "confusion control" tests. When the final percentages were applied...
...Collier's 2,633,878 15,900,000 Liberty 2,485,395 14,000,000 LIFE 2,029,761 17,300,000 Satevepost...
These findings, published in eight newspapers, aroused Crowell Publishing Co. (Collier's) to deny publicly any connection with the study, deny its attributed audience of 15,900,000, declare such figures "unsound and confusing." Advertising Age, admen's newspaper, reported a long background of discussions toward a cooperative study by advertising agencies and leading magazine publishers to measure "the limits of magazine audiences, thus giving advertisers a readership potential comparable with the number of radio sets," hazarded a guess that publication of LIFE's first findings might accelerate this cooperative project...