Word: colliere
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Dates: during 1930-1939
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...Collier's last week featured Paul Christman as the Dizzy Dean of football. His Missouri college mates strongly disapprove of the comparison. To point out that he is just a merry, modest young fellow, they tell how, after a Missouri defeat, Big Paul ambled off the field, wagging his head: "Me a football player? I should know better...
Another entry from Thomas Beck's stable meanwhile made news of a different color. To its staff of European correspondents Collier's added a cartoonist: brilliant, New Zealand-born David Low, political caricaturist for the London Evening Standard. Low will send Collier's a weekly drawing from London via radio...
There are dozens of magazines competing for the U. S. farmer's hard-earned dollar. Third in circulation this year was Crowell-Collier Publishing Co.'s Country Home, with 1,648,000 readers. (First was the newly-merged Farm Journal & Farmer's Wife with 2,475,000.) Selling to subscribers at 25? a year, Country Home had long struggled to break even. But in advertising revenues it was way behind: with "5,000 in the first nine months of 1939, it stood sixth on a list that Country Gentleman led with...
Last week Thomas Hambly Beck, Crowell-Collier's president, announced that with its December issue Country Home will quit. Said Publisher Beck: "Frankly, the game is not worth the candle, and we prefer to concentrate in more profitable and promising fields...
Frank Gervasi, onetime I. N. S. man, last week got permission to go for Collier's; then at week's end his authorization was canceled. Reason: other magazines had equal rights with Collier's, twelve U. S. newsmen had been set as a limit...