Word: colliere
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...First, Collier's will place the big 24-volume library here in your home as a direct advertising premium," the salesman is trained to warble, smiling all the time. "It would be yours to keep. The nationally advertised price would be marked 'paid in full' and charged off to our advertising...
...family must write a testimonial letter after receiving the encyclopedia, the salesman says, but the letter and permission for Collier's to use it "completely pay for" the encyclopedia...
...Secondly, we will further obligate ourselves to keep your library brand new up-to-date" through yearbooks and a reference service, the salesman continues. The reference service provides families an opportunity to write in questions to Colliers, but it is very rarely used, according to Collier's supervisors...
...icing on the cake, Collier's throws in 30 volumes of "classics" -including a 20-volume mutilated version of the Harvard Classics-and a bookcase, your choice of dark or light wood...
...fact, a telephone call to the Louisville Collier's office inquiring about buying an encyclopedia produces an identical offer for the same price-without the requirement of a letter praising the encyclopedia. The Boston office of Collier's offers the 24 volumes for $339.50, but also offers the combination deal for the same base price-$479.50-as in Louisville. Additional tax, interest, and yearbook charges push the total about one hundred dollars higher...