Word: colliere
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...years from 1902 to 1912. Ironically enough, the movement was launched by McClure's not with any high impulse toward reform but as a coldly calculated device to boost circulation. Soon the new journalism of exposure was taken up by a score of magazines- Munsey's, Cosmopolitan, Collier's, Everybody's, Hampton's, the Independent, the American Magazine. They all followed the same formula, and they ranged far for new public enemies, setting their sights on everything from New York's Trinity Church to Georgia's prison system...
...Journal's editors trotted out as their No. 1 feature for the October issue: an "exclusive" and interminable study of Monaco's Princess Grace. Was the Journal's editorial lure a mite shopworn? Princess Grace has already been X-rayed to exhaustion by LIFE (1956). Collier's (1957). Look (1956. 1957. 1959. 1961). Redbook (1958). Cosmopolitan (1957, 1958), Coronet (1960) and the Saturday Evening Post (1960). Presumed moral: Never overestimate the power of a woman...
...these days of feature-oriented newspapers and vitamin-supplement television, the magazine industry is deathly sick. Only T.V. Guide and Playboy are thriving; Coronet has just gone the way of Collier's,and the Post is en route to financial ruin...
Carter Wilson has a gory short tale, in the John Collier tradition, which is delicate (yes, gory and delicate, read it) and funny. It is called "Emergency Use Only", and a discerning editor placed it in the back to climax the first issue. The piece is easily the best in the magazine, showing the same mature style which characterized the author's "Love Children" in last spring's Advocate. The latter was a serious effort; Wilson's apparent versatility is encouraging...
...survival quotient of these newcomers rests largely on the speciality of their approach. Even so, observers are at a loss to explain the proliferation in terms that make any economic sense. The magazine field is littered with the bones of recent giants: Collier's (d. 1957 with 4,165,000 circulation), Woman's Home Companion (4,225,000 when it died by the same stroke of the Crowell-Collier ax), Country Gentleman (which perished in 1955 with 2,566,000 circulation). Only last month, Esquire administered the coup de grâce to its sister publication, Coronet, which...