Word: colliere
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...When Collier's hired gravel-voiced Louis Ruppel as editor three years ago, it knew it was buying a whirlwind. His gusty formula to cure the ailing magazine: 1) "an expose a week," 2) a drastic staff shakeup. Last week, after three years of the Ruppel treatment, the whirlwind blew itself out. Up on Collier's bulletin board went a tight-lipped announcement: "The resignation of Louis Ruppel as editor of Collier's was announced today by Clarence E. Stouch, president of the Crowell-Collier Publishing Co." Surprised staffers got no explanation of the break...
Ruppel, 48, an ex-Hearstling who came up in the rough & rowdy Chicago press, chopped off so many heads after he got to Collier's that some staffers began to quit even before they spotted the gleam of his ax. Even such contributors as Quentin Reynolds, Collie Small and Frank Ger-vasi made for the door. Editor Ruppel, one ex-Collier's staffer explained, had never before dealt with magazine writers, accustomed to writing pretty much as they pleased, and he often treated them just as if "he hated writers." But in the upper reaches of Crowell-Collier...
Attack. During Ruppel's regime, the magazine's circulation went up slightly, but not the way it was expected to under the whirlwind treatment. Crowell-Collier's profits, which had been down, kept dropping steeply. Such scare tricks as Collier's "Preview of the War We Do Not Want" issue (TIME, Oct. 29 et seq.) gave circulation a temporary lift, but earned Collier's thousands of adverse critics around the world...
Short Story (Fri. 9:30 p.m., NBC). John Collier's De Mortuis...
James F. Byrnes, who put the blast on Harry Truman in an article in Collier's last week. Byrnes had wanted to include a letter from the President attacking columnists, reported O'Donnell, but Collier's was afraid the columnists might sue for libel. So O'Donnell obligingly printed the letter himself...