Word: colliers
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Just before Christmas, nine years ago, the bulletin board at the Crowell Collier Building in New York carried a grimly humorous notice: "We regret to inform you that there is no Santa Claus." Crowell Collier was folding its two mass-circulation magazines, Collier's and Woman's Home Companion, and dismissing its employees. There was speculation at the time that Crowell Collier would soon follow its magazines down the drain. Instead, says Chairman Raymond C. Hagel, 49, the company has "gone through a whole life cycle in less than a decade." Last week the company announced record profits...
...Crowell Collier achieved its come back by catering to the nation's ever growing appetite for knowledge. In 1960 the company bought, for $8,000,000 in cash and an undisclosed amount of stock, the Macmillan Co., the U.S.'s third largest college-textbook publisher...
...Crowell Collier & Macmillan, Inc., as the firm is now known, currently commands 5.3% of the $561 million textbook market. Chairman Hagel, a veteran of McGraw-Hill and the Scripps-Howard chain, who joined Crowell Collier as a consultant in 1957, next moved into another basic-education marketing area: home study. For $3,194,000 he bought a 96% share of the LaSalle Extension University of Chicago, a correspondence school, expanded its courses, and more than quadrupled sales by 1965. He went on to buy the Free Press of Glencoe, Inc., 111., and Science Materials, Inc.; he also invested in Famous...
...onetime Manhattan commercial artist who decided to concentrate on the more interesting aspects of the business, painting pictures of stylish, pink-cheeked "all-American girls who have plenty of sex appeal, but don't show it," which quickly became favorite covers for such magazines as Cosmopolitan, Collier's and the Saturday Evening Post; of cancer; in Madison, Conn...
...line. By the time the afternoon was over, San Diego Quarterback Hadl had lost 45 yds. attempting to pass, and the Bills had shut out the Chargers for the first time in four years, 23-0. "Our defensive team was so high," said Buffalo Assistant Coach Joe Collier, "that I was talking to their kneecaps...