Word: colliers
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...results of the women's singles; E. Collier defeated P. Phillip, 6-2, 6-2; M. Keesing defeated L. Murdock, 6-2, 6-0; G. Finkleman defeated K. Hildreth, 5-7, 6-3, 6-2; M. Cussler defeated J. Harquil, 6-2, 6-0; S. Sale defeated B. Jenks, 6-1, 6-0; M. Sutherland defeated L. Masner, 6-1, 6-3; C. Hanschka defeated H. Chwang, 6-4, 7-5; and P. Marx defeated J. Freed...
...planners reckoned that the death of American would benefit the company's two other magazines−which are in even worse financial trouble. "The odd thing," said Smith, "is that the least loser turned out to be the best one to pick to put out of business." Collier's (circ. 3,772,079) lost $7.5 million in 1953, $4.5 million in 1954 and $1.5 million last year, and Smith expects losses to be no lower in 1956. Woman's Home Companion (circ. 4,117,734), which was making a profit until 1953, has lost more than...
...Crowell-Collier plans to bolster both of the ailing magazines with a "transfusion" of circulation from American. After August, the company will send Collier's or Companion, on an arbitrary, fifty-fifty basis, to the defunct American's 1,875,000 subscribers. If a subscriber does not like what he gets, he may request the other magazine or−only as a last resort, the company hopes−ask for his money back. Most of American's editorial features will be split up between the two magazines. Its longtime Editor Blossom, 64, becomes a Crowell-Collier vice...
...Future Use." Smith is hopeful about Collier's editorial prospects. To shake up Companion, he moved out Editor Woodrow Wirsig, installed his own assistant for magazine editorial direction, 43-year-old Theodore Strauss, novelist, onetime film scripter and a savvy alumnus of LIFE and the New York Times. Strauss's mission: to woo "the modern woman with a wide range of interests...
...company will hang on to American's name "for future use." As part of his drastic, long-range overhaul, President Smith, 47, a onetime journalistic wunderkind on the San Francisco Chronicle, wants to start a newsmagazine. Smith already has added a phonograph-record division to Crowell-Collier, is shopping for a daily newspaper and in the last two months has bought six radio and four TV stations across the U.S., including a pair in Honolulu. Under his three-year regime, the company's profitable book division ( Collier's Encyclopedia, the Harvard Classics) is expected to double...