Word: colombianizing
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...Colombian uprising is scheduled to kick off this week in Washington amid a clattering of coffee cups and trays of Latin-fusion hors d'oeuvres. Diplomats and policy wonks will be able to get their picture taken with the leader of this urbane revolution, a capitalist Che Guevara literally rolling out the red carpet for his U.S. invasion. This glitzy cafe opening seems an odd counterpoint to the poncho-clad Juan Valdez and his trusty mule Conchita, but the advertising icon needs all the fanfare he can muster for his daunting new mission: to make Colombian coffee hip enough...
Juan Valdez, the fictitious coffee grower created in 1959 to help put Colombian coffee on the map, is trying to spiff up his image. In the face of dirt-cheap international wholesale prices and consumers' increasingly gourmet taste, the National Federation of Coffee Growers of Colombia is hoping to cash in on the Starbucks phenomenon with a five-year, $75 million marketing campaign to reposition its coffee as an upscale brand. While still supplying such supermarket stalwarts as Maxwell House and Folgers, the Colombian coffee industry is struggling to make itself relevant to younger generations of consumers who pooh-pooh...
...especially valuable--fame--makes them very difficult to fence on the black market. The Scream, an image nearly everybody knows, is not the kind of thing an unscrupulous buyer could hang in his mansion in plain sight. For that matter, it's hard to imagine some Russian kleptocrat or Colombian drug lord lusting to own anything by the gloomy, sepulchral Munch, not so long as there's an Impressionist landscape to be had instead...
...panel that at 2 p.m. on March 13, then Interior Minister Angel Acebes was told of the imminent arrest of Moroccan and Indian suspects, yet later that day Acebes said publicly that eta was still the main focus of the investigation. Spaniards were also surprised when Aznar told Colombian radio station W Radio that he still has classified intelligence documents from after the attacks. Socialist Party and other officials have called for an inquiry to determine whether Aznar broke the law by retaining the reports. "This is a sign of his authoritarian and self-centered way," says Bego...
...porch of a ranch house in the hamlet of Santa Fé de Ralito, in Colombia's northern Córdoba province. It's an area dotted with elaborate new mansions, and many of them, local ranchers say, belong to leaders of the bloodthirsty paramilitary groups known as the Colombian Self-Defense Forces (AUC). U.S. officials claim the mansions were built with the millions of dollars AUC members allegedly earn moonlighting as cocaine smugglers. But crew-cut 08, guzzling black coffee and smoking cigarettes, denies it all. "We've never been drug traffickers," he insists. And like other AUC leaders...