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...situation turned critical. "It was only when the tribes came to [local police chief Toor Abdullah's] aid that he was saved," he says. "People are calling the Dutch cowards." It's not the first time the Dutch have heard such criticism. But it's unfounded, says Lieutenant Colonel Wilfred Rietdijk, leader of the Provincial Reconstruction Team. "For months we've been fighting every week - planned and forced," he says. "We've heard all kinds of things: other coalition troops come here and say, You don't fight enough. The thing [I would say to them] is, Can you tell...

Author: /time Magazine | Title: Mission: Difficult | 1/24/2008 | See Source »

...project to spark economic activity by helping Iraqis who wouldn't transition from the CLCs to the army or police to segue into small business. "The feeling was [micro-grants] was the best thing going," says Willig. He has received application packets for $150,000 in grants, but the colonel overseeing his command has only $200,000 in grant money for an area that is more than four times as large as Willig's. The colonel told Willig he will receive $25,000 in grant money, a fifth what he was expecting...

Author: /time Magazine | Title: The U.S. Financial Crisis — in Iraq | 1/22/2008 | See Source »

...joined a New Zealand expedition to the Himalayas. Helped by ever-improving equipment and Nepalese Sherpa guides, mountaineers were advancing further and further up the world's tallest peak. In 1953 a team led by British Colonel John Hunt planned another assault on the mountain the Nepalese call Sagarmatha, "head of the sky." Hillary signed on. The 15-man expedition also included Hillary's friend George Lowe, the renowned Sherpa climber Tenzing Norgay, eight other British climbers, a cameraman, a doctor and James (now Jan) Morris, a reporter from the London Times...

Author: /time Magazine | Title: Quiet Conqueror | 1/18/2008 | See Source »

...story of Yum Brands shows that in the global economy, it's not so much what you sell but how you sell it. Ten years ago, Colonel Sanders was losing the global fast-food war to the Golden Arches. PepsiCo had spread its restaurant division too thin, planting capital-consuming, company-owned-and-operated stores in 32 countries instead of franchising them as it does in the U.S. But PepsiCo did set up valuable infrastructure, including supplier relationships and local management teams. "PepsiCo laid down the tracks but hadn't yet taken advantage of the opportunity," says Novak. In swift...

Author: /time Magazine | Title: Kentucky Fried Rice | 1/17/2008 | See Source »

...from $186 million in 1998 to $407 million in 2006. International profits drove the stock price up 82% over 10 years. Yum's largest markets overseas include Australia and the U.K. Pizza Hut ranks as the most trusted food-service brand in India, and Russia will soon greet the Colonel through a partnership with top chicken chain Rostik...

Author: /time Magazine | Title: Kentucky Fried Rice | 1/17/2008 | See Source »

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