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Crusade Against Colon Cancer...

Author: /time Magazine | Title: Letters: Apr. 3, 2000 | 4/3/2000 | See Source »

...that's too difficult, consider adding a multivitamin with 400 MCG of folic acid (one of the B vitamins) to your breakfast routine. Taking folic acid decreases the risk of developing colon cancer 75% over 15 years, according to a study of 90,000 nurses published two years ago. And don't forget to exercise. Joggers in particular seem to have a lower rate of colon cancer, but any physical activity is beneficial...

Author: /time Magazine | Title: Katie's Crusade | 3/13/2000 | See Source »

CHRISTINE GORMAN has covered the medical beat for 15 years, and initiated TIME's personal-health column in 1998. She candidly acknowledges that "nobody likes to talk about colon cancer--including editors. I've written a couple of columns about this second-leading cause of death due to cancer, but I knew that it was unlikely we'd ever put a colon on the cover. Then Katie Couric came along, and I thought that with the combination of her compelling story plus some of the latest research results, we could do a much longer piece on research and treatments that...

Author: /time Magazine | Title: Contributors: Mar. 13, 2000 | 3/13/2000 | See Source »

When Katie Couric wanted to bring national attention to colon cancer, she turned to an expert--Lisa Paulsen. It isn't that Paulsen is an expert on the disease, although she's learning fast. Her real skill, as president and CEO of the nonprofit Entertainment Industry Foundation, is raising public consciousness--and money--by using some of the biggest names in show business to focus public attention...

Author: /time Magazine | Title: Celebrity Diseases: The Queen of Cause Marketing | 3/13/2000 | See Source »

...first thing Paulsen did after she was introduced to Couric by Lilly Tartikoff was line up an A list of celebs to add their limelight to the cause, including NYPD Blue star Dennis Franz, whose father died of colon cancer; St. Louis Cardinal Eric Davis, whose colon cancer was diagnosed when he was 35; and TV's Judge Judy, who lost her mother to the disease. The cash is coming from corporate sponsors. Aetna US Healthcare and others have pledged a total of $10 million, and another $10 million is due from the entertainment industry. But what gets people...

Author: /time Magazine | Title: Celebrity Diseases: The Queen of Cause Marketing | 3/13/2000 | See Source »

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