Word: colophons
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...Colophon...
Apparently unscathed by the vagaries of finance. The Colophon continues on its leisurely way as a publication of more than ordinary distinction. Aristocratic in tone and appearance, catering as it does to la limited number of booklovers, it fulfills its function adequately. In Part XII for the first quarter of 1933 one notes especially the high standard of craftsmanship and typographic excellence, an excellence that is already a tradition with the Colophon...
...volumes represent some of the most outstanding books produced in this country, and are noteworthy for their excellence of typography, and their fine presswork. "The Colophon, A Book Collectors Quarterly," in which each article is printed by a different printer, is one of the most interesting volumes shown. There are also several Rockwell items including: his "Book Plates," lithographs for a gorgeous edition of "Beowulf," and his classic edition of Voltaire's "Candide." A fine edition of Mark Twain's "Tom Sawyer" with illustrations by Donald McKay is also shown...
Persons who are literary-minded read magazines like The Bookman, The Saturday Review of Literature, The Colophon, But the booklover and the average reader may be completely different persons. To serve the varied interests of those who patronize bookstores a new monthly magazine appeared last week called Gentle Reader, "a single periodical that would keep [the average reader] completely in touch with the world of books and also present to him within the same covers all the reasonable diversions of modern life...
...Colophon (gilt-edged bibliophiles' gilt-edged quarterly) Theodore Dreiser revealed what he believes happened to the first edition of his first novel, Sister Carrie: In 1900 Frank Norris, then reader for Doubleday, Page & Co., persuaded his employers to sign a contract for its publication. Mrs, Frank Doubleday, social worker and moral reformer, read the MS. with a horror that persuaded her husband to "throw the books in the cellar" before putting them on sale. Norris quickly mailed out 100 review copies, the only U. S.-printed volumes of the book in circulation for the next seven years...