Word: color
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Dates: during 1930-1939
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...TIME departed from its established and promised custom of limiting its size to 80 pages? This week's issue (Jan. 8) contains 68 numbered pages in addition to 20 pages of color advertising, mostly automotive. I have seen no announcement regarding a change in your policy of confining your publication to 80 pages...
...TIME, confronted with the problem of how much advertising it could handle, assured cover-to-cover readers: "Until the end of 1930 no issue of TIME will exceed 80 pages plus cover and color in serts." When the problem becomes acute again, TIME will attack it again, probably in the same way.-ED. Accused Sirs...
Automatic clutches showed a gain in popularity and automatic starting was almost universal. Color schemes were mostly conservative, the high-priced and low-priced models being darker than the middle-priced cars. On the assumption that almost any 1934 car can go 80 m.p.h. speed had ceased to be a prime selling point. In some models double spare tires have been taken out of the front fenders and one spare concealed inside the rear-end streamlining. Trunk racks have practically disappeared...
...must not be thought that in recommending moonshine, and its sub-varieties, the drinking of colored alcohol is being encouraged; not in the least. This moonshine, particularly as made in many of the Southern and Western States, is a genuine whiskey, with a character all its own. The type with which Castor and I are most familiar is the so-called "Leadville Moon," a subtle growth of the Rockies, dark in color, shimmering in the light of a candle with a glow almost not of this earth, giving a hint of powers unknown to the average mortal. Its taste...
...subject of vast and increasing importance. Economic motives lie very deep, perhaps even deeper than Freud conceives of sex motives as lying; for if the perpetuity of the race rests on sex motives, then the continuing existence of the race rests on economic motives. They underlie and color all our conduct. Such a fundamental subject certainly should be taught with thoroughness. The question is how to teach it with thoroughness...