Word: color
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Dates: during 1930-1939
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...automobiles. He sold them so fast that the trade-ins piled up into a nightmare. Then he hit on the idea of painting his used cars and sending them out as taxicabs. After somebody told him that orange-yellow was retained in the human mind longer than any other color, Yellow Cabs were born. And before John Hertz was through there were Yellow Cabs in almost every city in the land...
...temper of the public mind is quite an important thing, for it is this elusive quality which makes or breaks governments and determines the characteristic spiritual color of a period. Many words have been wasted deciding just what this thing called public opinion is and how to find out where it is moving at any particular time--all to very little avail. Of recent years there has grown up an interesting barometer of opinion that, so far as I know, has attracted little attention. This is the common garden variety of movie, Genus Americans Ordinaris...
...orchestra playing gypsy music, oldtime Viennese waltzes. While younger guests danced in the main ballroom, amused themselves in cafe & casino, Mrs. Roosevelt occupied a box with Mrs. Cornelius Vanderbilt, conversed confidentially with her. Late in the evening the traditional grand march formed in the Palm Court. Wearing her favorite color, black, and escorted by bespectacled Major General Dennis Edward Nolan, Mrs. Roosevelt led the marchers in stately procession around the ballroom while some 1,000 guests looked...
Grey Dublin shone in brilliant color to two happy housepainters last week. From New York arrived Housepainter Henry Frank to receive a ?30,000 prize from the Irish Hospitals Sweepstakes (see p. 17). Pleased indeed was he to learn that the fall of the dollar since the drawing had made his prize worth $20,000 more than he had expected. Gratefully he handed a check for ?1,000 to Sir Joseph Glynn, president of the St. Vincent de Paul Society, for Dublin's paupers...
...other of alum, which prevent undue acidity. The main work of filtration is done by 27 tons of special graded Cape May, New Jersey, fine sand, through which the water seeps. Before entering the pool again, the water is impregnated with chlorine gas, which lends a greenish color and which disinfects the water while it is in the pool. The results of this addition can be tested by comparing a test tube full of water with a graded color chart. In addition, the floor of the tank is periodically cleaned by being subjected to the suction of a large curry...