Word: color
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Dates: during 1930-1939
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...general direction of Northwestern University's Professor Samuel Nowell Stevens questioned 10,000 U. S. housewives. Uniformly, from Portland, Ore. and Los Angeles to Miami and Boston, women were impressed and excited by advertising. The advertising message meant most to the women. The dress-up of type, illustration, color and paper, meant less. Nor did abstract ideas and symbols have much influence. The women reacted most effectively to sincerity and dramatic appeal, particularly when they could use the advertised goods in their regular, daily activities...
...counts. I am trying to bring my priests to this idea, to get them away from forms. At home I wear a little red mark on my forehead and the proper turbans and costumes. ... I might apply it here by saying that a man's dress and the color and form of his caste marks would show from what city and what church he came. A New York Presbyterian would wear a certain sign. A Chicago Methodist would have another mark. I am a very rich man. and so people approach me with special marks of reverence...
...true that when you were investigating this man you found what appeared to be excitement and apparent confusion, but this is a rather common thing among people of that color, and it is quite possible they are a bit noisy in their acclaim of the one who brought about their deliverance from a life of shame, "in many cases." I say that such an influence in any community is a mighty good thing, and even though a bit noisy, it should be tolerated with a great degree of sympathy...
...belong as a race to the "white" and still in God there is no color, and in Father Divine's meetings, you will discover that wonderful spirit of love and tolerance and color is never spoken...
Santa Fe is one of the oldest Catholic settlements in North America. Much of its color and history has been set down by Novelist Willa Gather in Death Comes for the Archbishop. Nearly a century ago Father John B. Lamy (Father Jean Marie Latour in the book) was sent to take the district from Mexican ecclesiastical control, build it as an independent vicariate Apostolic. A gentle, ascetic priest in buckskins, he made friends with Kit Carson, brought the church to many who had long been unchurched, became Santa Fe's archbishop in 1875, built Santa Fe's cathedral...