Word: color
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Dates: during 1930-1939
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...Chicago Tribune is not demonstrably, as it boasts, the "World's Greatest Newspaper," it is at least ambitious, enterprising. Months ago it was learned that Publisher Robert Rutherford McCormick proposed to introduce color-printing in his daily editions. Lately have appeared Tribune advertisements with two colors at a time worked into them. Last week the colorful Tribune of the future was again sharply foreshadowed to its 813,708 readers by the appearance of a colored cartoon on the Tribune's big bold front page...
...real issue in Washington . . . Patriotism vs Communism") were not very exciting. But the U. S. flag held by Senator Robinson and a Communist banner brandished by Senator Long, were in vivid, eye-smashing red. The U. S. flag's blue field was not shown; there was no other color in the picture. But the force of the cartoon was immeasurably increased by its red blotches. A patriotic eye could even imagine that the U. S. stripes were less Red than the solid emblem of Communism...
...challenge. Years of experience, from playing with a toy case of type at 5 to constructing the New York Times's giant, silent-running, sextuple Wood press, had taught him all about pressbuilding. He went to Publisher McCormick, an old friend. "I shall give you not only the color you spoke about but also the speed necessary to mass production," said he. Specifically he agreed to produce within 18 months for the Chicago Tribune an eight-roll press capable of printing 25% of its pages in three colors and black, in accurate register, at 50,000 copies per hour...
Reason was added to Publisher McCormick's enthusiasm when Pressbuilder Wood added that with no makeready (careful, costly adjustment of color plates) he would get four-color results far superior to, the finest produced at low speeds. Competitors in the color field were in no hurry to match Mr. Wood's boast. Chief competitors were Walter...
Scott Co. which had furnished the Minneapolis Star and Erie Dispatch-Herald with three-color units capable of running at full speed; R. Hoe & Co. (TIME, May 2) which furnished the Seattle Times with two-color units; and Claybourn Co. which gave to the Pittsburgh Press what Mr. Wood promised the Chicago Tribune, only at half the speed...