Word: color
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Dates: during 1930-1939
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Names make news; contrasts color copy...
When Negroes are mentioned in the "white" Press, they would be most pleased if no point were made of their color. White newspapers, they argue, do not specify the color of white-skins. If color must be designated, they can bear to see "John Doe, Negro," "Jane Doe, colored woman," but never "Jane Doe, Negress." Last week the Pittsburgh Courier (Negro weekly) proudly told as important news how the great New York Herald Tribune had apologized for using the word "Negress" in an obscure news item concerning one Susie Lynch. Texas-born City Editor Stanley Walker of the Herald Tribune...
...must meet science with science. . . . Newspaper editors who refuse to meet changing conditions will reach the same end that came upon carriage manufacturers, canal companies, stage coach owners. . . . The greatest expense to all of us is printing paper. The paper we use is wretched. . . . In a world of color . . . we cannot afford to plug along . . . in sombre black and white...
...last statement he meant literally. Proud exhibit of the Tribune at the A. N. P. A. convention was its development of two-color printing in the body of a regular daily edition, on regular presses. Last year the Tribune sold 25 pages of such advertising; so far this year, 40 pages, to such advertisers as Sears, Roebuck & Co., Colgate-Palmolive-Peet, Atlantic & Pacific Tea Co. A few small papers in the West and South have followed suit. Eventually, the Tribune hopes to perfect the system so that four colors may be used...
...article recently published by the United States Daily brings further light upon that grotesquely magnified problem, "the monetary value of a college education." This time, however, the undergraduate will find the light to be of a chilling blue color, for Walter J. Greenleaf, "associate specialist in higher education" at the Federal Office of Education, finds that the questionnaires, surveys, and periodically issued ratings are at best, unreliable and misleading...