Word: color
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Dates: during 1930-1939
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Lyric: "Blackbirds". A musical show of some color...
...operator of private taxis for the Chicago Athletic Association. He started Walden W. Shaw Livery Co. (whited tires), later changed to Yellow Cab Manufacturing Co., founded the famed Hertz Drivurself Stations, Inc. When he started building cabs, he remembered having read that yellow possesses unusual visibility, stuck to that color. In 1925 he sold the manufacturing company to General Motors Corp., which changed the name to Yellow Truck & Coach Manufacturing Co. and since then has been slowly transmuting yellow into gold...
...Color-of-the-season in U. S. women's fashions is no longer determined by a universal change of taste, nor even by the Paris designers who set skirt lengths, waist heights. Color-of-the-season is now decided by the U. S. manufacturers of silks, cotton-goods, shoes, hats, pocketbooks. These gentlemen simply "get together" and agree that one season's cerise shall be supplanted by green, purple or "Mrs. Harding blue." They agree that a certain proportion, say 65%!, of each gentleman's production shall be in the agreed new color. That saves money in dye-buying...
This year it has been decided that Black shall be even more fashionable than last, that all the autumn colors shall be dark. The economic wisdom of this decision is easy to see. Last year's opalescent pinks & blues?and 1929's brown and 1928's beige & red?odd-lots of which remain in many a manufacturer's inventory (Amalgamated last week had $1,150,000 in inventories), can readily be redyed and sold so long as the new color is darker than before, or Black. Manufacturers may escape the red of deficits through the black of fashion...
...Color. Inventor Spoor predicted that by Jan. 1 he would have perfected a third new device by which natural color may be combined with the depth of the new sound camera, the clarity of the new sound invention...