Word: color
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Dates: during 1930-1939
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Four reels of film, some in color, taken of the band during the last two years will be presented for the entertainment of the gathering...
...part by the South in "Stars Fell on Alabama", an engaging potpourri of myths, sketches, and experiences of Alabama, he turns to his native state in the present instance in a somewhat confused and confusing piece of copy that is part rationale, part travelog, part apology, part local-color journalism, but which holds the reader's interest throughout...
...Garden of Allah's weak point is its story, its strong point is its female star. In the first place, to Marlene Dietrich's golden hair and porcelain skin, color is more complimentary than it has been to any other actress who has so far tried it. In the second place, the North African desert is her specialty. In the third place, if there is any actress in Hollywood whom cinemaddicts have always yearned to see in the flesh-to which color film is the closest practical approach-Marlene Dietrich...
There are more beautiful women and better actresses in Hollywood than Marlene Dietrich. But no other embodies so perfectly that elusive combination of qualities-variously defined as glamour, personality or, even, color-which added to less subtle requisites makes a beautiful actress a Star. Marlene Dietrich is not so good a tragedienne as Greta Garbo. She is inferior as a fashion plate to Constance Bennett, and less potent at the box office than Shirley Temple. What they are not she is-the ultimate refinement of a rare and delicate artifact, the distilled essence of a Movie Actress. Extremely commonplace...
...Morison lays down the laws of typography with consummate skill. For the layman the chief delight of his essay is in its effective demolition of the school of so-called "fine printing" Mr. Morison fulminates so beautifully against tricky type-fonts, odd proportions of type and page, misplaced color and the rough edges of handmade paper that it is reasonable to assume any journeyman reader of his remarks will think twice before committing these sins...