Word: colorado
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...succeeded in part because consumers identify the man with the brand. His appearance in his own advertisements, his Manhattan duplex, his Colorado ranch, the vintage-car collection, the private jet are all as much an exercise in brand building as they are in high living. This approach has allowed him to expand his vision to market everything from suits to suitcases, sofas to soccer balls. This year he is even marketing extreme sportswear to the Gen X and Gen Y crowd, and older folk who want to feel that young. The Lauren reach includes 26 licensees who sell $4 billion...
Others, who insist that you must "earn your turns"--that is, ascend mountains on a pair of skis that have synthetic skins attached to the base for traction--find their own backcountry or hire guides. Jean Pavillard, a Swiss-born mountain guide whose Colorado tour service, Adventures to the Edge, leads such folks as trial lawyers and surgeons into avalanche country (up to $2,800 for a five-day group trek), says his clients are "addicted to risk management." He leads them into the back, where they are supposed to apply the three rules they follow in their own work...
Fifteen Minutes regrets to inform the general public of a tragic accident which has befallen two magazine staff writers. On Saturday, Feb. 27, 1999, Ginnie and Russell Independence of Colorado Springs, Colo. were found dead on a mountain in Lake Placid, N.Y. Sources inform FM that Mr. and Mrs. Independence suffered fatal injuries as a result of skiing while under the influence of alcohol. The coroner's report found concentrations of the following substances in the blood of the two victims: 12 eggs, separated1 quart heavy cream 1 1/2 cups superfine 1 quart milk sugar 1 quart bourbon cracked...
Fifteen Minutes regrets to inform the general public of a tragic accident which has befallen two magazine staff writers. On Saturday, Feb. 27, 1999, Ginnie and Russell Independence of Colorado Springs, Colo. were found dead on a mountain in Lake Placid, N.Y. Sources inform FM that Mr. and Mrs. Independence suffered fatal injuries as a result of skiing while under the influence of alcohol. The coroner's report found concentrations of the following substances in the blood of the two victims...
...hope that the people who were heading west from Denver on I-70 enjoyed my best efforts to entertain them. It was a Thursday night in late January, I had finished exams (why do I always have one on the last day?), made the flight home to Colorado, and was ready to enjoy a few days of intersession solitude in the Colorado Rockies. I didn't invite my family to come along-I wanted to be by myself in the mountains. So I packed up the car and headed...