Word: colorados
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Dates: during 1950-1959
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...along the 30-mile-long Salton Sea (239 feet below sea level) and at Arizona's Scottsdale and Paradise Valley near Phoenix. New housing subdivisions have mushroomed into the desert at Palmdale, Lancaster, Hesperia and Lucerne Valley in the Mojave, at Indio, Coachella and Twentynine Palms in the Colorado Desert, across the floor of the Las Vegas Valley and out for miles on all sides of Tucson and Phoenix...
...Imperial Valley, grains, cotton, lettuce, sheep, flax, cattle and carrots can be raised side by side. Farmers change their crops to meet changing market conditions, and, when water is needed, a telephone order brings it sluicing through laterals from the All-American Canal, which stretches 80 miles to the Colorado River...
...Here. Water has always been the limiting factor to the desert's growth. There are few places on the desert where a man, for a price, cannot sink a well and bring up water. But the price is sometimes prohibitive, and the water table is going down. The Colorado is tapped for domestic and industrial use in Nevada's Clark County, for irrigation in the Yuma area of Arizona and (via the long All-American and Coachella Canals) in the Imperial Valley and the Coachella Valley, and for domestic consumption in Los Angeles. As the area grows...
Wanted-football players who want to obtain an education in colorful Colorado at a fully accredited Junior College. Send qualifications to Tracy Borah, Coach, Northeastern Junior College, Sterling, Colorado...
Nobody could say whether the editorial or the ad turned the trick, but at week's end Coach Borah, 30, an alumnus of Colorado A & M, was getting telegrams and phone calls by the hundreds. "All I hoped to get was one or two players at the most," said he. "Instead, I have received letters signed by kids from every state in the country. I guess they expected to get a free ride right down the line...