Word: colorations
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Dates: during 1950-1959
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THIS week TIME presents the first ' cover in its history in which the logotype-the word TIME-has been printed in more than one color. Until late 1952 (Dec. 18), the word TIME was always printed in black. That week, because the background (an inky sky for a space design) was black, the letters were printed in white. Since then the logotype has been printed at times in red, blue or yellow. This week's four-color TIME was conceived by Cover Artist Aaron Bohrod, who made the logotype an integral part of the cover painting, and hung...
Delivery by B-47. In Fairbanks, Managing Editor Sundborg got Snedden 's story on the presses, whirled out the last pages of a special four-color, 40-page issue. He hustled 2,000 copies to nearby Ladd Air Force Base, where a B-47 was about to take off for Washington. By lunch time next day, every Congressman and Senator had a copy of Snedden's News-Miner headlined: CONGRESS APPROVES ALASKA STATEHOOD...
...year-old Publisher Snedden, any less dramatic performance would have been an anticlimax to his arduous, four-year campaign to get Alaska into the Union. Not even Governor Mike Stepovich (TIME, June 9) worked harder. Every fall he put out a special 144-page, four-color issue on the glories of Alaska, sent a copy to every member of Congress and to the editor of every U.S. paper with more than 50,000 circulation...
...that statehood was the only answer for Alaska. With a booster's confidence in the future, Snedden bought an expensive, highly modern press capable of handling a press run of 200,000 (his present circulation is only 9,495), now turns out some of the handsomest newspaper color work in the nation. Publisher Snedden will not say how much money he has spent on his crusade ("Too damn much-just ask my creditors"), but he doesn't really care. Says he contentedly: "From a strictly business standpoint, I'm reasonably sure I'll be getting that...
...Jake Wade (MGM) is a horse opera of another color. Metro-color is what they call it, and it sure is loud. There is probably nothing more than gold in them thar hills, but to look at the screen, anybody might think there was neon. Still, the Sierra Nevada, in which much of the film was shot, is pretty hard to spoil. Its purple mountain majesties look down in mineral calm upon what is probably the most stupendous avalanche of clichés to roll across the screen since the last major western was released...