Word: colorations
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...wave of bad luck, if you're Toyota. A year ago, the company's Canadian division announced plans to call one of its new models the Celica Tsunami. The car's tag line: "The new wave of bold style." The sporty coupe was even offered in a dark color dubbed "thunder cloud." But shortly after a real tsunami devastated Asia, the company realized it could face a storm of bad publicity. Toyota pulled its Tsunami ads and has quietly changed the car's name to the Celica Sport Package...
...Rainbow Cabinet Columnist Joe Klein's "The Benetton-Ad Presidency" discussed the diversity of President Bush's choices for Cabinet posts [Dec. 27-Jan. 3]. But diversity is not merely a difference of color or ethnicity but also a divergence of perspective, opinion and experience. If the President is really interested in diversity, he will do well to name a Cabinet that sees things differently, challenges convention and perhaps even dares to disagree, instead of simply achieving a comfort level that feels good. That's true diversity. Terrence D. Samuel Jr. Gates, Oregon...
...mourners came to remember a man who had embodied their hopes. Last week they filled a small courtyard in Beijing with chrysanthemum wreaths bearing ribbons of white, the Chinese color of death. One carried the inscription, "Go with an Easy Heart." The most liberal leader China's Communist Party has ever known died in seclusion on Jan. 17 after spending more than 15 years under house arrest in this modest home on Fuqiang Lane. Many ordinary Chinese remember Zhao Ziyang, who advocated political reform and opposed the Tiananmen Square massacre, as a symbol of their country's democratic aspirations...
...guns. We don't need guns. We need compassion and moral strength. Jon Sherman Chicago The Rainbow Cabinet Columnist Joe Klein's "The Benetton-Ad Presidency" discussed the diversity of President Bush's choices for Cabinet posts [Dec. 27-Jan. 3]. But diversity is not merely a difference of color or ethnicity but also a divergence of perspective, opinion and experience. If the President is really interested in diversity, he will do well to name a Cabinet that sees things differently, challenges convention and perhaps even dares to disagree, instead of simply achieving a comfort level that feels good. That...
...WHAT'S IN A NAME? Toyota Canada's special edition Celica Tsunami, available in color schemes like "thundercloud" and promising a "new wave of bold style," was renamed the Celica Sports Package last week out of sensitivity to the tsunami victims. Across the Atlantic, South African food franchise Mugg and Bean dropped its bacon-and-Thai-sauce Tsunami chicken burger (although it plans to revive a renamed sandwich in April...