Word: colorcasting
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Monday, August 26 Opening sessions of the Democratic National Convention from Chicago. NBC will colorcast the convention proceedings from start to finish with Huntley, Brinkley, McGee, Vanocur, Chancellor and Newman reporting; CBS will do the same, with Cronkite leading Analysts Mudd and Sevareid, Reporters Wallace and Reasoner. Smith and Lawrence will report on ABC's nightly 9:30-11 roundup, with Buckley and Vidal commenting...
...hair, because Jeannie is a genie, and getting her out of a bottle is a ponderous camera trick in color; Convoy will be deflowered because it incorporates black-and-white wartime film clips. Otherwise the prime-time rainbow will be unblemished. And off prime time, NBC will continue to colorcast the Johnny Carson Show and at least 18 daytime hours each week. When it all started in 1954, NBC managed to grind out only a pale 68 color hours for the year. For the 1965-66 schedule, that total will...
...used the rhythmic movements of 18 actors (as many as were employed in the cast of State of the Union) to create a mock political parade and rally that ended up as a plug for Ford cars. Adman Blake Johnson of Kenyon & Eckhardt reported that the commercials, which were colorcast, cost five times more than usual and were rehearsed for three days instead of the customary few hours. Pontiac commercials concentrate on good "portrait shots" of the car while an off-screen announcer raves about "this year's sensation that thrills the nation!" Oldsmobile has produced the most...
...began the sixth year of its outstanding TV Opera series with a capable colorcast of Mozart's Abduction from the Seraglio; it did even better with the returning cultural show, March of Medicine. Produced by Smith, Kline and French Laboratories in cooperation with the American Medical Association, March of Medicine opened with an unprecedented trip by TV cameras to New York's Hudson River State Hospital, for a study of the care and treatment of the mentally ill. Viewers are likely to remember for a long time the shots of patients on the lawns and benches...
...world was as filled with color as a forest in autumn. NBC showed a satisfying colorcast of the opera Carmen to hundreds of invited guests in Manhattan, and last week followed it with the first closed-circuit broadcast from New York to Hollywood, where a group of moviemen were unhappily impressed by the vivid picture and surprisingly fine texture of color TV. Dragnet began shooting its films in color, and Bob Hope issued a casting call for the "most colorgenic girls in America" to appear on his first color TV show. Industrial designers Lippincott & Margulies moved into...