Word: colored
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Dates: during 2000-2009
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Determining the right shade of teal is ultimately not that mysterious a process. "We usually look at fashion first," says Leatrice Eiseman, executive director of the Pantone Color Institute. "But color comes from all sorts of influences. For kids' products we often look at upcoming films. Last year, for example, Finding Nemo and Shrek were very influential." (A boon for turquoise and monster green.) "Color is always out there," says Eiseman. "We just have to determine where it's coming from at any given time...
Sometimes the story behind the hue du jour is about technology. In the 1970s, innovations in polyesters brought dullish tones like avocado and puce into fashion. Other times colors catch on by dint of one person's affection. Nancy Reagan almost single-handedly made red the new black. And any forecaster will tell you that one of the boldest moves in color trending came from the 1998 introduction of the Apple iMac, which brought juicy hues like grape and lime into the mainstream. That may also have been the first recent appearance of aqua...
...despair if you've only just plunged into the current pool of oranges and pinks. They will be around for a while. "Pink is a classic example of a color that can resonate in many ways," says Margaret Walch, director of the Color Association. "And orange--well, we thought it was a Howard Johnson's color, but we saw it soften over the course of a few seasons." And if all else fails, try black...
...composed and synthesized a film sound track using a device few people could then have imagined: a mouse-driven computer attached to a piano-like keyboard. The computer (the size of about nine refrigerators lined up side by side) even displayed the musical notes on a color screen, and when I altered a note, I could replay it instantly...
...same time, we are seeing the emergence of smaller, brighter and cheaper data projectors. The technology in supermarket bar-code scanners is being transformed to create miniature high-resolution color laser projectors the size of a fingertip. Within a couple of years you will see them integrated into your cell phone and PDA; if you want to view data that won't fit on such small screens or if you want to look at the information with someone else, you can use those devices to project it onto any wall, tabletop or other surface so it appears as large...