Word: coloring
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Dates: during 1940-1949
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...name with a special Christmas greeting card. And this Christmas we will use a special holiday wrapping to deliver the first gift copy to each friend who has never before received TIME from you. The gift announcement card is reproduced in black & white (the card itself is in full color) on page 115 of this issue...
...checkup at a hospital, was treated for a stiff elbow. Actor George Sanders took fresh note of the way celebrities got mauled and announced that he would never again give his autograph in public. And PRC Pictures announced that it was bringing Rin Tin Tin back in Vita-color...
...Fall River, Mass., Police Chief Edward D. McMahon thumbed through his copy of LIFE'S tenth anniversary issue and lingered over its eight color pages of U.S. art. There were 25 paintings including four of nudes and all had appeared in the magazine before. Chief McMahon went to the district attorney, who agreed that some of the pictures were "indecent." Forthwith, in the counties of Nantucket, Dukes and Bristol, LIFE's issue was ordered off the newsstands. In Manhattan, LIFE Publisher Andrew Heiskell told reporters "ridiculous. . . . Certainly our readers would not wish to have a police chief decide...
...things we have to sell won't take the place of the Ten Commandments. . . . Copy can be casually optimistic, but no more. . . . National ads . . . are all loused up with overexcited, overeager, overhappy faces. .. . Another mortal sin is the four-color food spreads [of] so-called salads of marshmallows and sliced pineapple trapped in a bed of mint-green gelatine topped with maraschino cherries. I am certain these monstrous double-trucks have set American cookery back 50 years...
...words of text per issue-the wordage of a novelette. It took science out of the moonlit fantasies of the Sunday supplement, made it understandable to millions yet acceptable to scientists, in maps, diagrams, pictures of three-dimensional models and charts (with stories on food, color, electronics, plutonium...