Word: coloring
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Dates: during 1940-1949
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...realize, gentlemen, that now at last not only are FM-quality records possible, but recorded color television equal in clarity to that now being broadcast with a paltry 10,000 kilocycles...
...bankruptcy; it had no big clients and "a 15-year record of mistakes." But it also had some assets: 1) a couple of able technicians, Alan Gundelfinger and William Crespinel, who had founded the company in 1932; and 2) a process which could produce "rushes" (unedited film) in color film 24 hours after it was taken and at a cost of only 20 to 25% more than black & white film. Moreover, the movies could be taken with ordinary film cameras and with black & white film plus special filters. Technicolor needed about four days to print rushes, needed special cameras...
...booked solid until July 1947, expects to make its first profit this year, about $200,000 net. By the end of next year, Cinecolor expects to be printing 100 million feet of film a year, about half Technicolor's normal production. It also expects to turn out three-color films, with a new simplified process of its own, to compete with Technicolor...
...will buy my ultra violets?" and substituted "fall" for "spring." Dinah Shore recorded it. Admen hastily readied a $100,000 campaign for Dinah which mentioned Revlon and a $500,000 campaign for Revlon which mentioned Dinah. Copywriters rose to inspired heights: 'Words can but weakly designate [the color] as 'an unearthly violet fired with rubies! . . .' Never before-perhaps never again-such a color...
They started with nail enamels, soon did so well that they moved into their present smoke-grey quarters on Fifth Avenue, where they now promote two different shades a year (Charlie first decides on the name of the shade, then tries to get a color...