Word: coloring
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Dates: during 1940-1949
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Heritage is so costly [$150 per year] because of its size, its use of color, its binding and high quality paper (necessary if the volumes are to stand up under many thumbings), its plating cost, its editorial cost...
...dramatic, graphic way a greater knowledge of all the things that have made and make our nation; to give a picture of the heritage that belongs to all Americans in a manner that will have an appeal to most Americans-through the medium of pictures, art and color...
...year-old TIME in 1924. When Kaleidoscope first approached her, she turned it down cold "because they were attempting the impossible." Then she decided to try the impossible. She spent her first three weeks getting together a staff, mostly from retail stores. From June 21, when the first color pictures were taken, until last week, Kaleidoscope's Chrysler Building offices were a mad henhouse. Typical of the fast & furious work was a 24-page portfolio of Paris clothes. It was put together only four days after Fashion Editor Kay Sullivan got home from Paris, and just ten days before...
Under a new cover policy, the monkeys and gag cartoons that have been almost a Collier's trademark, are out. The redesigned cover will display action photographs in color; this week's shows a drum majorette doing a split in mid-air (see cut). The masthead has also been changed. Oscar Dystel, new managing editor, brought in a new art director, Tony Palazzo, from Coronet; a new men's fashion editor, Bert Bacharach; and a women's fashion editor, Mrs. Taube Coller Davis ("Tobe"), who runs a style advisory service for retailers...
...boardroom tables-but figures that many a businessman will want to buy it as a gift (with his name as donor on the inside cover) for his local library. "Heavy antique stock," the prospectus brags, "will give the magazine its fine library appeal guaranteed to keep its timbre and color for a century." In four years, Malcolm hopes to get 100,000 circulation, and cut his price to a mere $100 a year...