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Word: coloring (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...wants immediate public field trials to test the various systems. CBS declares that it is "perfectly willing to compete with any color TV system any place, any time." But it insists that "a system [its own] can be picked now on the basis of its known performance." Extensive trials, argues CBS, are unnecessary and would be costly and confusing...

Author: /time Magazine | Title: Radio: Twinkle, Flash & Crawl | 11/28/1949 | See Source »

Dream Tube. Other color systems besides those of the main contestants have been proposed to FCC. The "line sequential" system of Color Television Inc. uses a single picture tube with three blocks of different colored phosphors on its face. The colored pictures are combined by projection lenses on a common screen. But C.T.I. has not shown its color pictures officially, and no one is sure how good they are or will...

Author: /time Magazine | Title: Radio: Twinkle, Flash & Crawl | 11/28/1949 | See Source »

...background is a dream-invention: a single picture tube that glows in all colors simultaneously, but which will be "compatible" with the present-day black & white system. There have been many attempts to build such a tube, but none has succeeded so far. Many experts believe that color television should be postponed until such a tube, or something equally good, has been developed. To adopt either the CBS or the RCA system in the meantime, they argue, would be to freeze color television at a low level...

Author: /time Magazine | Title: Radio: Twinkle, Flash & Crawl | 11/28/1949 | See Source »

...most of whose commissioners are not electronic experts, will hold many more hearings, stage more demonstrations. The commission may dump the problem of color TV into the lap of some such scientific body as the National Bureau of Standards. While the decision waits, laymen can draw a few conclusions for themselves...

Author: /time Magazine | Title: Radio: Twinkle, Flash & Crawl | 11/28/1949 | See Source »

Televiewers can have color quickly: the CBS system. But to get such color programs (when & if they are telecast), the owners of existing sets will have to spend something like $100 each for attachments. The pictures will be good, but probably not so good as those supplied by some radical system not yet invented. The public, which ultimately controls FCC, can eat its color-cake now, thus commit itself to eating it from now on. Or it can wait for a better, as well as a less expensive, cake that may be ready five or ten years from...

Author: /time Magazine | Title: Radio: Twinkle, Flash & Crawl | 11/28/1949 | See Source »

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