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Word: coloring (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...tube is reflected by the blue-reflecting mirror, but passes through the red-reflecting mirror to the eye. Green light from the green tube is not reflected at all. It reaches the eye direct. The viewer sees the three pictures superimposed so that they blend to form a full-color picture...

Author: /time Magazine | Title: Radio: Twinkle, Flash & Crawl | 11/28/1949 | See Source »

Next step is to combine the three colored images in the eye of the viewer. The combining is done with two "dichroic mirrors": plates of glass with one surface covered with a thin layer of a colorless, transparent substance. Because of the special way in which this combination affects light of different wave lengths, each mirror reflects only one color. The other two colors pass right through...

Author: /time Magazine | Title: Radio: Twinkle, Flash & Crawl | 11/28/1949 | See Source »

...Color Now. To the FCCommissioners and other nonscientific listeners, the workings of the systems seemed far less complicated than the arguments about their comparative virtues. The solidest single fact is that the CBS system, developed to high perfection by Dr. Peter C. Goldmark, turns out pictures which are bright, crisp, and at least as faithful as most colored movies. Their own special ill is a so-called "color flash." If the viewer looks away suddenly, he sees the picture momentarily in a single color, because of the persistence in the eye of the last one-color picture seen. A color...

Author: /time Magazine | Title: Radio: Twinkle, Flash & Crawl | 11/28/1949 | See Source »

Proud of its color pictures, CBS has made every effort to show them to the public. A shrewd move was to make special cameras for televising surgical operations for Smith, Kline & French Laboratories, drug manufacturers. As a dignified publicity stunt, the drug house has shown surgical operations in color for the benefit of some 50,000 doctors in medical gatherings all over the country. Since black & white television gives little idea of a surgical operation, the CBS system has given many doctors their first glimpse of ultramodern techniques. Many of the grateful doctors are loud rooters for CBS color...

Author: /time Magazine | Title: Radio: Twinkle, Flash & Crawl | 11/28/1949 | See Source »

Another fact is that RCA's system still does not work well. It has rarely been shown to the public, and does not impress laymen. Different sets show the same scene in different colors. The colors are not at all faithful; they often change suddenly and erratically. Dr. Elmer W. Engstrom, research chief of RCA, admits that the system is still in the laboratory stage. But RCA-men add that the CBS color system has reached its limit: it has no "room for growth...

Author: /time Magazine | Title: Radio: Twinkle, Flash & Crawl | 11/28/1949 | See Source »

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