Word: coloring
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...page tome is primarily a collection of speeches, letters and interviews granted since Gorbachev assumed Soviet leadership last March. New material includes a brief introduction by the author, a reverent biography supplied by the Kremlin and eight pages of color photographs. The most unusual are informal shots of the Gorbachev family taken during a vacation, an almost revolutionary development, considering that Westerners had to wait until Soviet Leader Yuri Andropov's funeral to be sure that he even had a wife...
CHINA. Under Deng Xiaoping, China is rapidly transforming its economy by loosening centralized Communist control. State-owned businesses can now keep part of their profits and thus have an incentive to be more productive. Most important, China is opening its door to the Western consumer culture. Color television sets, washing machines and refrigerators are becoming commonplace in big cities...
Today save your pity for other hapless souls. Threshie and Anderson have transformed the Register into an aggressive, smartly designed daily that boasts what may be the best full-color reproduction in the country. The Register has also beaten back a determined raid into its area by the wealthier Times, which has vied to boost the readership of its Orange County edition (weekday circ. 164,000) with little success. The Register, by contrast, has upped its circulation since 1979 by 36%, to 274,000. The competition grew keener last spring, when the Register won a Pulitzer for its photographic coverage...
...founder, battled the Times's incursion by plowing profits back into the paper at a rate never imagined by previous Register publishers. He quadrupled the newsroom budget, nearly tripled the news staff (to 260) and hiked salaries to attract better talent. Threshie invested $1.8 million in a computerized color graphics system that, he claims, is used by no other daily newspaper in the world. By 1981, a year before USA Today hit the stands, the Register was publishing in full color every...
...average $575 a week, compared with the Times's $775.) Even Zacchino acknowledges, however, that the Register's look is an advantage difficult to overcome. "If a reader sees the same stories on the front of the Times and the Register, he will probably buy the Register for the color," says Zacchino. The Register enjoys another advantage: its home-delivery price is $5.25 a week, while the Times costs...