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...brand identities that Hispanics recognize. Casting agents often seek neutral accents and ethnically appropriate actors who appeal to a broad spectrum, a task more complicated than it seems, even though about 67% of U.S. Latinos are of Mexican heritage. In some Latin American countries, people with the lightest skin color make up the elite and dominate the media, including ad images. This jars with the American take on diversity, says Andrew Speyer, of the Zubi agency in Miami: "Most advertisers in Mexico are not portraying the average Mexican, so it gets tricky when the [American] clients see casting that doesn...

Author: /time Magazine | Title: Selling in Spanglish | 3/28/2005 | See Source »

...mildly, the biggest names of the '80s had no such compunctions about money. Koons, a former commodities trader, publicized his 1988 "Banality" show with color-photo magazine ads that showed him on a pony being fed cake by a model in a bikini--the artist as king of the world. In another he was cavorting with pigs. Thinking back on that ad now, Koons has a simple explanation. "I thought I would call myself a pig before the viewer could, so they could only think more of me," he says. And anyway, he has had the last laugh. He turned...

Author: /time Magazine | Title: How Does '80s Art Look Now? | 3/28/2005 | See Source »

Spitzer provided researchers with direct observations about the temperature and color of two planets—TrES-1 and HD 209458b—and also dispelled a long-accepted explanation for the size of one of the planets...

Author: By Lulu Zhou, CRIMSON STAFF WRITER | Title: Astronomers View New Planets | 3/24/2005 | See Source »

...coming from: it’s pleasant to imagine Costa Ricans heading, en masse, to the beach, pleasant to think that you could arrive at a place and find a celebration underway, everyone, by mutual, tacit consent, already having a good time, all together, drinking, wearing the same color, happy...

Author: By Phoebe Kosman, | Title: Erin Go Bragh | 3/21/2005 | See Source »

...work there. In the kaleidoscopic used-clothing bazaars of Tanzania, she realizes that "it is only in this final stage of life that the t-shirt will meet a real market," where the price of a shirt changes by the hour and can vary by its size and even color. Rivoli doesn't allow the charts and capsules of economic history to drain the book of its color. It is full of memorable characters and vivid scenes, like the "sensory assault" of a textile mill--deafening noise, suffocating air and the "musty-sweet smell of the cotton," she says. "Here...

Author: /time Magazine | Title: What T Shirts Can Teach Us About Trade | 3/20/2005 | See Source »

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