Word: colorings
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Dates: during 1950-1959
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Some dealers, on the other hand, have made hard promotion pay off. By renting color sets at a loss ($1 a day including service) and buying multihued local TV commercials to hymn the "adventure into a rainbow," Chicago's huge Polk Bros, center has sold 1,600 color sets this year -more than any other one-city U.S. retailer. By contrast, another chain has been quietly showing color TV for six months in six Chicago stores, by last week had sold only two sets...
Zenith Radio Corp.'s President E. F. McDonald Jr. (whose company has cautiously avoided color TV) charged last week that RCA had deliberately oversold the industry on color since 1953. In 1954 industry-wide licensing agreements, by which RCA collects royalties from other manufacturers using any of thousands of its radio, black-and-white and color TV patents, were due to expire. With affiliated NBC, charged McDonald. RCA engaged in "premature tub thumping for color television to induce manufacturers to sign up for a new license term of five years, and to continue collecting millions of dollars a year...
...Blue. The trouble goes deeper than the quality of color. The black-and-white programs that make up the vast bulk of TV fare (80% on color-conscious NBC) often seem wan and whiskery on color sets. Color reception takes such keen tuning that many a would-be customer loses heart while the salesman fumbles. Moreover, color reception must be live to be good. In the West, where night network shows are often Kinescoped to meet the time differential, viewers complain that all the hues come out blue...
Virtually all manufacturers are trying to hasten TV's rainbow age with simpler set design and cheaper tubes that may pare as much as $100 from the cost of a color receiver. Bigger cuts will not be forthcoming until the industry can sell at least 1,000,000 sets a year, the point at which it expects to make a profit. For the record, the industry now expects to top that mark...
...slice of Texas life, Giant is something an audience can really sink its teeth into. As in life, what happens is not so important as how it happens, and thanks to Director Stevens' precise and sensitive control of the whole production -script and setting, color and sound, camera and actor-almost every moment in this movie happens with the sort of one-damn-thing-after-anotherness that carries a conviction of reality. The actors, for example, are amazingly well behaved. Rock Hudson and Elizabeth Taylor, neither of whom has been widely hailed as an outstanding acting talent, keep thoroughly...