Word: colorings
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Dates: during 1950-1959
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...close to the dimensions of all the cup defenders; so does her 12-ft. beam and her 70 ft. of overall length. Her sails are of Terylene (British equivalent of Dacron), and her running rigging is of the same material (with each rope dyed according to a quick-handling color code-blue, green, white, red or yellow). Below decks, even her plumbing is of synthetic Polythene, instead of copper, to save weight...
...market each week. Once, grocers could depend on personal service to push a product; today, with the rise of the self-service market, the business has about 1,500,000 fewer clerks than it would otherwise need. What sells is what appeals to the shopper's impulse: the color, the size, the shape, even the shelf position of the package. Years ago, only comparatively few companies worried about their labels...
Libby, McNeill & Libby was having trouble selling baked beans until it changed the label to a rich, dark color, emblematic of the molasses-smothered beans inside, has since redesigned nearly all its 250 labels. One manufacturer put out cotton-tipped swabs in three colors: white, pink and chartreuse. White and pink were fine; chartreuse flopped because it reminded women of baby's soiled diapers. In many cases the brighter-and sometimes the more incongruous-the package, the greater the appeal. California's Thoro-fed Dog Food watched sales jump 40% when it wrapped Fido's dinner...
...sale of almost any item by the position they give it. Vertically, the best location is arm-high for a medium-sized woman, 5 ft. 4 in. tall. Horizontally, everyone wants the last 6 ft. of the display island. Libby is even going the competition one better by color-coding its baby foods (yellow for meat, green for vegetables, coral for fruit) so that a housewife can load up in a hurry. The best special displays are big and impossible to avoid, i.e., pyramided in the center of the aisle, thus bringing traffic to a halt...
...Star (Paramount). "Why was it not in color? We're getting took with these TV black-and-whites."-F.E.S., Eureka, Mont...