Word: colorings
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Dates: during 1950-1959
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...were harassed by cable censorship and capricious if ineffectual monitoring of outgoing phone calls. Veteran Newsman Brennan (TIME, Sept 22, 1952) managed to telephone out the story of his jailing only by sprinkling his copy with superlatives ("They served us a wonderful breakfast. The bread was a delicious grey color"). There was one bloodstained breach in Batista's hospitality. Reporter Neal Wilkinson was sipping coffee across from the presidential palace when police caught up with a group of teen-age rebels who stopped a few feet from Wilkinson. One cop turned on Wilkinson and, disregarding his cries of "Americano...
...plan of the city, built from the periphery inward, leaves too great distances between the buildings. While Le Corbusier is not personally designing the housing, residents complain that his plan results in a built-in caste system, with income groups divided block by block and identified by the color of their water cisterns. Another objection: the plan makes no provision for that old Indian custom of keeping a buffalo around the house...
Curator Baur rounded up works ranging from Old Timer John Marin's Movement-Sea or Mountain, As You Will to Willem de Kooning's splashy February, found examples from the East Coast to the West (see color page). Arranged in such all-encompassing categories as "The Land and the Waters," "Light, Sky and Air" and "Cycles of Life and Season," they make a handsome array of abstract art that seems to add a modicum of rhyme and season to what had hitherto seemed merely decorative or chaotic...
...consumer has done a complete and almost unnoticed turnabout in taste recently. So Researcher Louis Cheskin, director of Chicago's Color Research Institute, this week told the Advertising Federation of America. Said Cheskin: The entire attitude of the American people towards "ostentatious ornamentation" has changed drastically in the last few months, especially in cars. "As recently as last year, our tests showed that people reacted favorably to elaborate ornamentation, gaudy color combinations and chrome trim on cars and other steel products. The recent studies show that people are reacting unfavorably to such functionless frills...
What will sell cars in the future? Says Researcher Cheskin: "The sober look, the dignified form, the basically functional gadget, the single color or truly two-tone color. Useless gadgets do not appeal to the 1958 shoppers and will appeal to the 1959 and 1960 shoppers even less. The jukebox effect will disappear. Elaborate ornamentation of chrome and multiple colors will be discarded. Finally, consumers are also beginning to resent forced obsolescence. When yearly fashions were limited to women's apparel, there was almost universal acceptance. The public did not resist the yearly car design changes. Then other hard...