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Word: colorism (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

October is a deathly month. The moon is pumpkin sized and vibrant. In a tiny room in Boston, on a night as black as Boston's sooty buildings, Scott lay beneath the blankets and watched the ceiling change color to the rhythm of Mirna's peaceful breathing. A man ran across a graveyard beneath a moon which changed into his mother's smiling face. The graveyard was full of rows of white crosses which pulled backwards beneath the running man's feet so that he made no progress. But he kept running. The moon kept smiling. Scott thought the moon...

Author: By William L. Ripley, | Title: Choosing Fruit | 3/17/1969 | See Source »

...like it. The color suits...

Author: By William L. Ripley, | Title: Choosing Fruit | 3/17/1969 | See Source »

...Love cologne, say the ads, has "the light fragrance you should wear all over." Shadowing sticks called Love-shines are announced as available in a number of colors, including Sexy (a rosy pink); they are to be used to "contour and color your eyes, face, all your other kissable little curves and hollows." Television commercials show a model applying Loveshines to the cleavage in her bosom. In another TV spot, a young man watches his girl friend spread Love's Basic Moisture over much of her body and sighs: "It's done wonders for her whole mental outlook...

Author: /time Magazine | Title: Advertising: Drugstore Love-In | 3/14/1969 | See Source »

...that until we face that fact we will be beating around the bush. It's only too bad--to the tune of a lot of lives lost and a lot of minds destroyed--that LBJ was trapped by his own awe of the past. Even in the handsome color photograph on the book's cover, he is looking backwards. He probably always will...

Author: By Nicholas Gagarin, | Title: Looking Backwards | 3/11/1969 | See Source »

...William, the hero, is a 35-year-old Londoner of such low spiritual energy that he cannot be said to have anything so definite as a desire. But when he remembers to be wistful, he thinks vaguely that it would be nice if his life had more color...

Author: /time Magazine | Title: Books: The Gingerless Man | 3/7/1969 | See Source »

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