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Word: colorism (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Oriental Playmates? Both Streeter and Assistant Prosecutor Ronald Flanigan argued that two-year-old Scott would be more comfortable living in the colored South Park section of Port Huron instead of in the Damaschkes' white neighborhood. "There's a noticeable difference in color between your other children in the home and Scott, is there not?" Flanigan asked Damaschke's wife Joy, belaboring the obvious. Does the boy have any Negro, Indian or Oriental playmates? asked the prosecutor. Judge Streeter had a question for the social worker who testified for the Damaschkes. "Can't you foresee...

Author: /time Magazine | Title: Civil Rights: Color and Custody | 11/1/1968 | See Source »

...sense of expectation for the visitor than did Pei in his Everson Museum of Art in Syracuse, N.Y., which opens to the public this week. It is only the most recent in a series of exciting new buildings that add up to a museum explosion in 1968 (see color pages...

Author: /time Magazine | Title: Architecture: Stirring Men to Leap Moats | 11/1/1968 | See Source »

Fade Out. The largest independent U.S.. tube manufacturer, National Video suffered the classic one-product-company disaster. Seizing on glowing industry predictions of a surge in color TV sales, Cole decided to phase out production of black-and-white tubes, on which he was losing money, and switch to color. In 1965, he floated a $12,095,000 stock issue to bankroll expansion. Orders for color tubes from Motorola, Admiral and other set makers poured in, rocketing 1966 sales to $89 million. Profits reached $7,300,000 compared with the previous year...

Author: /time Magazine | Title: Corporations: A $90,000 Gesture | 11/1/1968 | See Source »

Then- fadeout. Last year sales leveled off in defiance of predictions that a majority of black-and-white owners would switch to more expensive color sets. This year color TV sales are running 30% below expectations. Beyond that, many of Cole's old customers are now supplying more of their own color tube needs...

Author: /time Magazine | Title: Corporations: A $90,000 Gesture | 11/1/1968 | See Source »

...quarter's $1,200,000 deficit. He hopes to retain as many of his 1,700 highly skilled production workers as possible, while selling off a small Long Island subsidiary and sizable chunks of Chicago real estate once earmarked for expansion space. Preferring to press on in living color even if it is red, Cole still does not plan to diversify, or even return to black-and-white, which has recently been enjoying a modest boom...

Author: /time Magazine | Title: Corporations: A $90,000 Gesture | 11/1/1968 | See Source »

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