Word: colorism
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Dates: during 1960-1969
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...Boston Museum of Fine Arts. Some 800 selections from it go on view next week. They have been exquisitely installed, with the aid of Wickes' longtime caretaker, English-born Charles Taylor, in six rooms that duplicate on a reduced scale the décor of Starbord House (see color page...
Idyllic Suburb. Those advertisers who have crossed the color line are now confronted with a new problem: how to portray the Negro. Self-conscious to a fault, integrated commercials never show a Negro as a heavy or in a menial position. Nor are blacks ever afflicted with bad breath or body odor. Kool cigarettes, for example, casts a Negro actor as a bright young trial lawyer; Viceroy casts another as a bright young stockbroker. Schaefer beer has a junior executive type who plays hand ball at the club with a white friend, who throws his arm around his shoulder...
Master's Voice. RCA continues to display the technological prowess that characterized its earlier years. The company dominates the color-TV market, largely because of a $150 million investment back in the 1950s in a color system that has since been adopted throughout the U.S. An equally ambitious venture in the computer field, notably the company's Spectra 70 series, looks like a winner after a shaky start. NBC meanwhile, goes on setting one new sales record after another-even though it still ranks slightly behind CBS in the TV viewer ratings...
Onto the screen flashes a shiny red dot, which turns out to be a maraschino cherry, which turns out to sit atop a chocolate sundae, which turns out to be the focal point for a swirling phantasmagoria of color. All of which, it also turns out, is a 60-second videotape commercial for a venerable Manhattan-based restaurant chain. "The chocolate sundae," proclaims a credit line that rolls diagonally across the TV tube, was "photographed for Schrafft's by Andy Warhol...
Before Lake does so, the action stops every few minutes, the screen turns a noxious color, and there appears a flashback showing how Lake got into this ghastly mess. It is in one of these scenes that Miss McNair turns up as Lake's girl Lily. No sooner has she appeared on-screen than she is writhing in St. Jacques' embrace. To make a film debut this way may have been a tactical and professional error. Except for her stylish vocalizing, Miss McNair displays more photogenic than histrionic talent, and in her first screen role she has already...