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Word: colorism (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Westbrook: I do too. I know just the color...

Author: /time Magazine | Title: Television: SPITBALLING WITH FLAIR | 7/12/1968 | See Source »

Westbrook: That's a great line! I think we ought to pretend like we got some new colors and see what we can do with it. Nathanson: What a television color commercial it could be, with fuchsias and, oh, I don't know, you name them. You know, orchid colors. You'll get women to write letters with orchid . . . Westbrook: You could have a black pen with white ink or a white pen with black ink. Sort of an integrated pen, you know. (Laughter.) It could be called "the soul...

Author: /time Magazine | Title: Television: SPITBALLING WITH FLAIR | 7/12/1968 | See Source »

...offer was a good one. ABC, third-ranking network in U.S. television, desperately needs money to convert completely to color and upgrade its programming; of the three major TV systems it was the only one that lost money last year on network operations. ABC's president, Leonard H. Goldenson, thought he had the wherewithal last year, when ITT agreed to buy the network. But the Justice Department entered objections, stalled the deal to the point that ITT Chairman Harold S. Geneen finally backed out because the value of ITT stock had gone up so much in the meantime that...

Author: /time Magazine | Title: Communications: Money at Work | 7/12/1968 | See Source »

...four banks in Canada. BankAmericard is already interchangeable with Barclaycard and Sumitomo card, and next month the Canadian banks will join the system with their own Chargex card. So that merchants in the four countries will readily recognize them, all of the cards are being printed in the color pattern-blue, white and gold-that BankAmericard has used for years...

Author: /time Magazine | Title: Credit: International Card Game | 7/12/1968 | See Source »

Boasting qualities that are superior to the most luxurious silk fabrics, Qiana gives all the appearance of silk-from the luster of its surface yarn to its light weight, drape and color. Added to this, exotic sounding Qiana-a computerized combination of random letters-is a practical drip-dry wonder that can be machine-washed and still resist wrinkles...

Author: /time Magazine | Title: Textiles: Enter Qiana | 7/5/1968 | See Source »

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