Word: colorism
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Dates: during 2000-2009
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...this success and profile that have earned a young Hamilton comparisons with other sporting greats. His color - Hamilton's grandfather came to Britain from Grenada in the '50s - and the positive influence of his father, Anthony, have drawn parallels with Tiger Woods. Hamilton acknowledges that his participation could stoke interest among ethnic groups who may not be into the sport now. "Hopefully people that can relate to [me] will see that it's possible and also try to get into the sport," he told the BBC. Moreover, his youth, good looks and wholesome image are also likely to get marketers...
...Some say this is the "real" Taiwan, and, indeed, a trip down from the capital requires cultural reorientation. Taxi drivers and shopkeepers speak the Taiwanese dialect instead of Mandarin, and politics here are decidedly "green"-the color of President Chen and his independence-leaning Democratic Progressive Party. Japanese tourists regularly visit, looking for scattered vestiges of their country's 50-year rule on the island, but Westerners have only trickled in, deterred by the four-hour-plus train ride or stop-and-start bus trip down Taiwan's congested west coast. That is expected to change now that the high...
...been lovingly crafted as if it were a private residence with fireplaces, a macassar ebony staircase, a bar, butlers and even works of art from the designer's personal collection. Downstairs are a fragrance den, a room filled with floor-to-ceiling shelves of shirts (there are 340 color choices) and a salon that Ford says is an exact copy of the living room in his house in London. Upstairs, two master tailors and five seamstresses are available for any task from creating a handmade suit to making sleeve adjustments on a cashmere sweater. One of Ford's favorite details...
...tell their friends about brands like Herbal Essences and Old Spice. Last year, figuring the strategy could be just as effective with adults, P&G signed up 500,000 volunteers, all mothers, for Vocalpoint, a program in which the moms evangelize about pet food, paper towels and hair color. P&G gives the women marketing materials and coupons, but they are free to say whatever they like (or nothing at all) about the products. BzzAgent, a firm that specializes in word-of-mouth marketing, has its 260,000 volunteers submit detailed profiles about their habits and interests, which BzzAgent uses...
...Rich finds humor amid the darkest of scenarios: a lonely math teacher’s test questions (“5. A math teacher is frightened 95% of the time. How many hours a day is he frightened? What is he so afraid of?”), a Crayola color-namer’s recent colors (“Sad Red…Really Sad Blue…Divorce Sienna…Divorce Brown”), and a host of other scenes that form a whir of brief, existential episodes.By playing with our notions of youth, Rich pulls...