Word: colorism
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Steadily, however, the picture quality improved - and the audience grew. Regular nationwide television broadcasts began in 1939. From 1945 to '48, sales of television sets increased 500%. The first widespread broadcast in color went out in 1954, and today there are televisions in some 110 million U.S. households. Revenues from TV broadcasting, cable, advertising and TV-set sales totaled nearly $182 billion in 2006. Talk about worth the trouble...
...wartime. When World War II broke out, applications from painters, sculptors, even ad men flooded Fort Belvoir, Va., the military's headquarters for camouflage development. "There must be something intriguing about the word 'camouflage,' " an officer told TIME in 1942 before cautioning, "There is no room for the esthetic color expert, or for any man who can't march 20 miles a day carrying a full pack...
...Marine Corps unveiled its pixelated MARPAT (MARine PATtern) uniform, featuring small, square blocks of color dubbed "visual white noise" by one observer. Because its digitized composition better reflects the dappled textures and irregular edges found in nature, it has since been adopted by all branches of the military in one form or another. (Read "America's Last Draftee: 'I'm a Relic...
...launched in 2006, deliver e-mail printouts almost in real time because they require subscribers to purchase hardware to handle incoming messages. (In addition to personal updates and interesting articles, caregivers can send reminders about doctors' appointments and family functions.) Celery charges $13.98 a month to send and receive (color printouts of) e-mails - as well as Facebook and Twitter updates - via a fax machine, which costs $119 if you don't already own one. Presto - to which, full disclosure, my husband and I were early adopters, each of us having bought a machine for one of our grandmothers...
...Ahmadinejad's advisers were even more adamant than the reformers. When I asked Mehdi Kalhor, Ahmadinejad's top communications adviser, what he thought of Obama, he made a crude attempt at humor. "Only the skin color has changed" from George W. Bush, he said. "Now the color is chocolate. Chocolate is sweet. Children like it, but I don't very much." We met in Kalhor's office. He was wearing a red golf shirt, and his long hair was tied in a ponytail. "We understand Obama is different from Bush," he said, more seriously. "But you need these negotiations more...