Word: colorism
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...study showed that although 75% of consumers in France say they are interested in nutrition, a full 84% could not explain what a carbohydrate is. And another study, conducted in Australia last year, indicated that people were five times as likely to identify healthy food options when they see color-coded nutrition labels. (See the most underreported stories...
...Linda McAvan, a member of the European Parliament from Britain's Labour Party and a supporter of the color-coded food labels, echoes that sentiment. "There is evidence that consumer pressure generated through the traffic-light scheme can lead to product reformulation by retailers," she says. "One major retailer told me how their least healthy sandwich range was phased out when labeling was introduced, as people stopped buying the high-fat and -salt options." (See "Cutting Salt Can Have Big Health Benefits...
...course, the color revolutions - orange in Ukraine or rose in Georgia - prove that Thailand is not the only country that mixes politics and pigments. But no other nation is quite as rigid about color schemes. In the U.S., Democrats may be associated with blue, but that didn't stop Barack Obama from wearing a red tie on Inauguration Day. (Outgoing President George W. Bush chose a blue tie for the occasion.) (Read "Amid Massive Protests, Thai PM Won't Step Down...
...Thailand's color obsession extends beyond politics. Every day of the week has a shade. Born on a Wednesday? Your lucky color is green. Saturday is ruled by the color purple. Thailand's beloved King Bhumibol Adulyadej entered the world on mellow-yellow Monday, which is why for years millions of his loyal subjects have voluntarily worn that hue to begin their week. But since the yellow shirts, who made support for the monarch a cornerstone of their activism, have chosen that color for political purposes, the number of Thais donning it on Mondays has declined dramatically...
...what's safe to wear in Thailand these days? Pink - and the hue gets to the heart of a color conundrum. The Thai King may have been born on a Monday, but he was born in Massachusetts, which is half a day behind Thailand's time zone. Technically, he was born on Tuesday, Bangkok time, which means he should be honored by the color pink. In late 2007, King Bhumibol wore a carnation-pink blazer and shirt following a hospital stay, apparently because an astrologer had judged the shade as auspicious for his health. The monarch's fashion statement galvanized...