Word: colorlessness
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Dates: during 1980-1989
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IMAGINE a policy that would replace Harvard's 12 distinct houses with bland dormitories--colorless places to live. Imagine a policy that would eliminate a student's right to express a preference for where he or she will live for three years...
Since consumers want to see real people rather than idols, advertisers expect the ethnic look to be around for years to come. "We don't want a colorless, odorless soup," says Guy Taboulay, the executive creative director in Paris for B.S.B., a U.S.-owned ad agency. "We want to see national identities and character. Tomorrow's culture will be made up of different cultures. That will be its strength...
...President's unexpected moxie has led to a dramatic transformation in his image. Dismissed as a colorless technocrat, variously derided by his fellow Mexicans as "El Chaparro" (Shorty) and "El Pelon de las Orejas" (Baldy with Big Ears), Salinas, 41, was considered an unlikely presidential candidate even by many members of his own Institutional Revolutionary Party (P.R.I.). When he was elected with 50.7% of the vote last July amid charges of ballot fraud, it became evident that the P.R.I., which has ruled Mexico for 60 years, had lost its grip on the country. By striking forcefully at targets like Felix...
Jackie was helped into the white hearse to ride with Kennedy's body to Air Force One. Everything about the scene was small and colorless -- casket salesman, disheveled reporters, unpainted concrete, exhaust fumes, arguing police and security men, traffic grinding by on a freeway...
...Perhaps more important, the losses have shown that he can handle his setbacks with style, and though it kills him to lose, he asserts, "You do more good * for yourself by losing than by winning." Norman is also something of a throwback. Golf has become the province of colorless, interchangeable technicians content with the mid-six-figure incomes that come with respectable finishes. But Norman continues to take enormous gambles going for the win, and he has shown class in winning as well as losing. After coming from four strokes back to win the Heritage Classic last spring, he gave...