Word: colors
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Dates: during 1920-1929
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...tunes and without a story. There are some new tricks in it. When the master of ceremonies looks for Bessie Love he finds her in his change-pocket; a lilliputian Marion Davies appears with a chorus of giant Grenadiers, later grows up to normal size. During one of the color sequences there is a trick with perfume; the spectators sniff-is it possible?-yes, they smell orange blossoms. Gus Edwards sings "Lon Chancy Will Get You If You Don't Watch Out;" Norma Shearer and John Gilbert put on the balcony scene from Romeo and Juliet; Marie Dressier sings...
...liked: poker, his Gila monster and alligators, practical jokes with electricity, flattery, a lamp-and-mirror arrangement by which incoming female visitors would see themselves suddenly, the color green, down-and-outers, steak and potatoes, bicycle riding, a personal letter from Russia's Lenin refusing his aid in Soviet electrification...
...deaf ears, explained that Woolworth windows were their best advertisements. Miss McNelis persisted, reminded them that 1929 was Woolworth's 50th anniversary, suggested the advertisements be made to look like Woolworth windows. The executives warmed up. They accepted a campaign which culminated last April in 16 pages, some two-color, some four-color, appearing in the Saturday Evening Post at a cost of $9,500 for the two-color pages, $11,500 for the four-colored. Miss McNelis and her partner, middleaged, competent Hugh Weir, had prepared the advertisements and, of course, collected standard 15% commissions. Woolworth business increased...
Starting with the next (September) issue, The Mentor will no longer have a theme-subject. Instead there will be articles on many a different topic, by such authors as Walter Davenport, W. E. Woodward, Margaret Widdemer, Will Durant. There will be seven four-color pages in place of rotogravure; a cover in the "modern manner"; a history of tennis by William Tatem Tilden, 2nd; a history of dog fashions by Albert Payson Terhune...
Endow as he will, the present Mr. Mackay will never be able to give back to Nevada the color of its oldtime mining days, when his high-spirited mother, Marie Louise Hungerford (Bryant), widow of a shacktown doctor, ran a shacktown boarding house, married her Irish boarder and zoomed with him to riches indescribable. Today a Nevada "miner," before he makes his mark, is a smooth-faced youth in flannel or corduroy trousers (lately bell-bottomed) and a woolen sweater, with a stack of books in his dormitory room, instead of pick, pan and shovel. Instead of rip-roaring oldtime...