Word: colors
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Dates: during 1950-1959
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Crooner Perry Como, who has made a profession of the easy manner, lifted his eyelids last week long enough to sign the most eye-popping contract in TV history: a $25 million deal with Kraft Foods for 66 one-hour NBC-TV color shows over the next two years, plus another "seven-figure" contract to serve as a Kraft publicity symbol for the next ten years. As producer of his own show, Como will pay expenses-out of the $25 million and keep what is left. As performer, he will go on collecting $1,200,000 yearly from NBC. Said...
Sometimes the scholarly alms-asking goes wildly awry; one outfit mailed out letters advising businessmen that "we shall be happy to carry any product which, due to its distinctive shape or color, would be easy to publicize in our TV film without actually mentioning its trade name." Addresses got shuffled, and the letter was sent to a venerable trust fund whose officers were considering (but immediately ceased to consider) a request to support the group's lofty scientific aims...
...Last night it seemed as though Beveridge might have trouble with his high part, but his complete mastery over his voice and unerring phrasing pulled him through. Miss Nicholas surpassed her best with a flawless reading of an enormously difficult sustained aria. Her voice had even more richness and color than in the past...
...Star Parade (NBC, 9-10 p.m.). A musical that can hardly miss. Accent on Love pokes fun at romance with a fine team of pros: Dancers Marge and Gower Champion, Comedians Elaine May and Mike Nichols, Singers Jaye P. Morgan and Danny Costello and All-Round Operator Ginger Rogers. Color...
...list reads like a Who's Who in Show Business. Caesar, Hope, Como, Sinatra, Cole-all friends of NBC's late Vice President Emanuel Sacks, all working for union minimum to make possible a sizable donation to Philadelphia's Albert Einstein Medical Center. Color...