Word: colors
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Dates: during 1960-1969
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...Laboratories introduced its own playback system, called Electronic Video Recording (EVR). But the RCA version-which works through a combination of laser beams and holography-would cost the consumer only half as much. The model RCA demonstrated last week, however, was still a primitive prototype with grainy picture, color distortion and no sound...
...kinds of things dieters like Oldenburg himself try to avoid: a wedge of pecan pie, a banana sundae, racks of assorted pastry, ice cream, cheeseburgers. Made of plaster, slathered with lush enamel paint, these goodies actually seem ready for the consumer's fork and spoon. But like four-color advertisements of food, they are designed more to entice than to be eaten. An Oldenburg baked potato nonetheless looks hot, smoky, delicious -with butter melting over the white insides. Yet visually it is as powerful as a volcano, with energy and drama in the eruption of its thick, baked skin...
...soft sculptures are, of course, the magician's most famous trick. Thfir success lies in their invitation to be touched and poked and in their quality of surprise. Where other artists in the past would change the color or shape of the objects they treated, Oldenburg keeps those qualities as they are and instead changes their context (a hamburger sits on the floor), size (small things become gigantic) and state (soft instead of hard). The result is a sculpture of enormous intellectual compression; it shows the stress of gravity, the effect of age, the possibility of sensuality...
...pretty artists' model, Pat Muschinski. The world of objects-food, toys, bric-a-brac-blazed all around him ia neighborhood stores. Claes started to reproduce them in burlap or muslin dipped in plaster and painted with all the romantic energy of Abstract Expressionism. "I wanted to extend color to three-dimensioned form," he says, "to make paint tangible and edible...
Oldenburg has no doubts. "People have a terrible time with the names of things," he says. "The artist sees the world abstractly-form and color. Through his work, he hopes to get people to see the world as he does." From his cavernous studio in New Haven, he sees Snake Mountain on one side, a railroad freight yard on the other. As an artist he looks on both with an equal...