Word: colors
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Dates: during 1960-1969
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Tired of television? There may be a way to watch the tube without having to see what is on it now, Last week RCA presented "SelectaVision," a new system that it called "potentially the most significant development for the home since color television...
...screen. When perfected, the SV converter will be able to play movies, operas, lessons-or even deliver an audio-visual TV magazine. RCA hopes to begin marketing the first SV adapters in 1972 for a retail price of "under $400." Six-inch cartridges, providing a half-hour of color programming, would initially cost about $10 apiece but could be rented for far less...
...Vasarely's paintings fetch upward of $16,000, the obvious way to cut costs was to mass-produce the medium and let the purchaser do the work. Once he hit upon the idea of using movable plastic units, Vasarely applied the fundamental idiom of his paintings-geometry and color. All pieces are snugly interlocking circles and squares and come in 19 carefully chosen, generally compatible shades. A small suction cup is provided for easy manipulation...
Consumer resistance shows up most sharply in home furnishings and appliances. "We went to four different places before we finally bought a color TV set," says Norma Piel, a Pittsburgh housewife, "and I'm sure that we saved at least $100." Apparel sales are strong almost everywhere, but stores in Los Angeles and St. Louis report a declining demand for shoes, partly because the new styles, which many people consider ugly, have not really caught on. The fur industry is having its shabbiest year in decades; women are not buying as many minks and Persian lambs as in recent...
...models, options and special features. Ford's general manager, John Naughton, boasts that "we can run our assembly plants at maximum capacity, maximum overtime 365 days a year and not build the same car twice." Ford's Torino, for example, offers a choice of five vinyl roof colors, plus 16 body colors, and 33 sets of interior trim. All that contributes to the more than $2 billion that Detroit is spending to bring out its new models, and denies auto plants the economies of long production runs of identical cars. Automen insist that they are only giving...