Word: colors
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When shopping for baby gifts, everyone knows that blue is for boys and pink is for girls. But now there's evidence that those colors may be more than just marketing gimmicks. According to a new study in the Aug. 21 issue of Current Biology, women may be biologically programmed to prefer the color pink - or, at least, redder shades of blue - more than...
Anya Hurlbert and Yazhu Ling, neuroscientists at Newcastle University conducted a color-selection experiment with 208 volunteers between the ages of 20 and 26. Participants were asked to move a mouse cursor as quickly as possible to their preferred color from a series of paired, colored rectangles, controlled for hue, saturation and lightness. Each person completed three separate tests, then was retested two weeks later...
...average, the study found, all people generally prefer blue, something researchers have long known. The study also found that while both men and women liked blue, women tended to pick redder shades of blue - reddish-purple hues - while men preferred blue-green. To assess whether the color preferences could have been due to culture, the researchers tested 37 Han Chinese volunteers from mainland China, along with the 171 British Caucasian participants, and found the same male-female differences. Though the Chinese participants showed a greater overall preference for red than their British counterparts (red is considered an auspicious color...
...named by French artist Yves Klein in 1957?inspired the palette on dozens of fall runways and has already been worn on the red carpet by trendsetters like Cate Blanchett. For a head-to-toe look, nothing beats MaxMara's easygoing jumpsuit, but for a mere splash of color, look no further than Dior's chunky cage platforms, Valentino's bow clutch or Hermès' Clipper Chrono Plongeur watch. Kartell's Ero/S/is a modern touch for the office. And for the true blue fan, the shade has even migrated to the kitchen, where Viking's deep blue appliances, including...
...built, the British Empire in India was like a little patchwork of crimson spots on the map of the Indian continent," then Viceroy Lord Curzon wrote of the significance of his former abode. "When it was abandoned [in 1911, when the capital was moved to New Delhi], that color had overspread and suffused the whole...