Word: coltish
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Dates: during 2000-2009
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...unsung young designer to create a new line of products, or conceive of a new store that will catch the eye of the fashion press and stylists. Encourage those stylists to nudge some free stuff toward a celebrity or two. Put some mad money into the hands of coltish ad folks, and create unfathomable but cool ad campaigns. Widen the product range-but gently, so as not to scare people. Get rid of all the dowdier stores and licensees. And presto! Your dog of a luxury label just became desirable to three times as many people without...