Word: columbia
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Dates: during 1930-1939
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...schools which confer the degree of Doctor of Optometry, seven require three years of study; three (Ohio State, University of Southern California, Columbia) demand four years. Opticians are simply craftsmen who make lenses and mountings, or tradesmen who sell them, or both. For them no formal training is required, but they are unlikely to prosper if they lack skill and experience...
This programme, like the other principal events of the Celebration, will be broadcast over an international hook-up through the courtesy of the National Broadcasting Company, the Columbia Broadcasting System, and the World-Wide Broadcasting Foundation (W1XAL...
Ford is the star boarder at Columbia. Two full evening hours a week go to the motor company, which is currently paying for time at the rate of some $1,800,000 a year. This season the Ford Symphony Orchestra will grind out time-honored classics on Sunday nights under such conductors as Victor Kolar, Eugene Ormandy, Alexander Smallens, Fritz Reiner. Fred Waring's band and entertainers will go after the young folks in half-hour periods, one on N. B. C., one on C. b. S., at other times in the week. For such talents Henry Ford will...
Bankers. Like Ford and General Motors, whose Sunday evening concerts also will continue, a group of bankers last week spotted symphonic music as a suitably expensive and respectable vehicle for institutional advertising. Heartened by a Columbia survey in which 23% of one program's listeners said they detested "ultramoder. -" music, and 19% cried out against jazz, the bankers' group hired the Philadelphia Symphony Orchestra, on a.three-year contract. Starting in November, the orchestra will serenade the U. S. public in a weekly concert under sponsorship of Manhattan's Chase National Bank, Chicago's First National. With...
...largest: Columbia Broadcasting, 98 stations; National Broadcasting, 95 stations. -Latest of Radio's so-called "Crossley Reports " which attempt to determine the percentage of radio listeners attending a certain program during its time on the air, gives Major Bowes a rating of 27%. Nearest rival, Lux Radio Theatre, had 17.4% of listeners queried...