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...people a more accurate idea of what they're doing for the Earth. You know that your recycling is being counted, not just tossed down a landfill. Metrics matter - measuring something is the first step to encouraging better behavior. "There's so little measurement around recycling," says Gonen, a Columbia Business School grad who came up with the RecycleBank concept in class. "But RecycleBank tries to ensure that everything we do is measured - and we share those numbers...

Author: /time Magazine | Title: Making Recycling Really Pay | 4/11/2008 | See Source »

Gonen, whose company is being flooded with offers from venture capitalists, wants to grow RecycleBank gradually. But earlier this year he went after a new target: college campuses. Starting with a pilot program at New York City's Columbia University, RecycleBank is putting special kiosks in cafeterias and dorms. Each student gets a RecycleBank card and takes their recycling to the closest kiosk, where they swipe their card, weigh their recycling and claim their points. The campus model required a little tweaking on Gonen's part - the dorm kiosks, he notes, are prank-proof (you can douse them in beer...

Author: /time Magazine | Title: Making Recycling Really Pay | 4/11/2008 | See Source »

Although Vanessa Parise ’92 concentrated in biology as an undergraduate in Kirkland House, she has spent most of her post-college career outside of the sciences. After receiving acceptance letters from the medical schools of Harvard, Yale, Columbia, Cornell, and Stanford, she deferred for ten years in order to pursue acting in New York. “It was a really hard decision and an ongoing one. I kept deferring and coming up with a choice each year. For ten years I did that,” she said in a phone interview with The Crimson last...

Author: By Jessica A. Estep, CRIMSON STAFF WRITER | Title: Alum Makes Feature Film | 4/11/2008 | See Source »

...helped create the United Nations' Human Development Index, which combines health and education data with per capita GDP to give a more complete view of the wealth of nations (the U.S. currently comes in 12th, while on per capita GDP alone, it ranks second). Stiglitz, a Columbia professor and former World Bank chief economist, advocates a "green net national product" that takes into account the depletion of natural resources. Also sure to come up in the French discussion is the currently fashionable idea of trying to include happiness in the equation...

Author: /time Magazine | Title: Don't Ditch the GDP | 4/10/2008 | See Source »

From your lecture, you seem like a very modest person. How are you handling the adulation? -Vernon Hines, Columbia, Md.First off, I reject the premise. Anyone who knows me well will tell you that arrogance is one of my flaws. As for handling the response from people, this has been a tough time, and it has been greatly buoying to my spirits to have so many people rooting...

Author: /time Magazine | Title: 10 Questions for Randy Pausch | 4/10/2008 | See Source »

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